Genevieve Lopez is the Founder and Executive Director at Social Vida and Senior Creative Marketing and Ops Lead at Amazon. Previously, she was the Head of Digital Marketing for LunaPBC, a 2019 World Economic Forum Tech Pioneer.

An award-winning marketing leader with 13+ years of experience, Genevieve develops innovative strategies that drive brand growth and deepen user engagement. She leads high-performing, cross-functional teams and creates impactful omni-channel campaigns for both startups and established brands. With a strong focus on operational efficiency, she streamlines systems and processes to turn business potential into measurable success.

Social Vida

2017 – Present

Social Vida is a digital marketing consulting agency dedicated to empowering startups and small businesses with tailored branding and marketing solutions. As Founder and Executive Director, Genevieve spearheads business development, operations, and strategic marketing initiatives. This involves optimizing marketing plans and scaling content creation to drive growth for clients in tech, entertainment, and retail sectors.

Amazon

2022 – Present

Amazon XCM (Cross-Channel Marketing) is Amazon’s premier marketing team, dedicated to helping brands and sellers develop more impactful, integrated, and data-driven campaigns across a range of channels. As the Senior Creative Marketing and Operations Lead, Genevieve plays a key role in streamlining marketing operations to drive customer engagement, increase revenue, and foster brand growth both on and off Amazon.

LunaPBC

2018–2021

LunaPBC is the public benefit corporation of LunaDNA, a health data platform that crowdsources patient health data for medical research. As the Head of Digital Marketing and Customer Engagement, Genevieve led the Go-To-Market launch and developed marketing strategies, including partner marketing initiatives. She played a key role in onboarding rare disease communities and optimizing marketing funnels to drive patient registrations and contribute valuable health data to LunaDNA.

Genevieve studied Sociology, Culture, and Communications at the University of California, San Diego. She currently works and resides in both Los Angeles, California and Austin, Texas.